Wild Goose Farms is a diversified family farming company established in the mid 1990s by Chuck and Vesna Allison. From its beginnings as a small citrus company, it has grown by applying its guiding principles and values. Entrepreneurship, Stewardship and Relationships have brought success to their endeavors, today the company includes four operating divisions: Spring Valley Berries, Spring Valley Packing, Grand Island Citrus and Kicking Kow Beef.

Our Values Include:


We are stewards of resources entrusted to us.


We build community through honesty, integrity, fairness, kindness, and generosity.


We create value by identifying opportunities, taking risks, and using time and resources for fruitful endeavors.

Our Mission
  • Build a thriving agriculture company
  • Ensure stability and sustainability
  • Produce healthy and nutritious products
  • Develop knowledge, expertise, and abilities that offer competitive advantages in the business segments we pursue
  • Bless the employees and their families through rewarding work opportunities that impact them financially, professionally, and spiritually
Our Vision 

Our farming adventures will be profitable and enjoyable. We value being part of a farming community. We strive to anticipate and effectively respond to change and to challenge ourselves to continually better our business. We strive to be perceived as a top farm in regards to employee satisfaction, worker and food safety, and top quality wholesome products. We are a family that helps our neighbors.

Ownership and managment:

Chuck Allison

Spring Valley Farms is owned by Chuck & Vesna Allison. Chuck is retired from a 33 year career in agribusiness working for A. Duda and Sons and more recently Prudential. At Prudential he was responsible for managing their Agricultural Investment’s division.

Vesna Allison

Vesna Allison is responsible for accounting and finance, as well as being a faithful steward for our harvest crews. She is a registered nurse and currently volunteers at Grace Medical.

Nato Martinez

Nato Martinez was hired as Farm Manager in 2008 and oversaw the development of both the blueberry and citrus properties. His responsibilities include all farming activities for blueberry, citrus, cattle and hay operations.

Terri Martinez

Terri Martinez was hired in 2013 to be Office Manager for the business. She also co-manages the Spring Valley Packing operation. Prior to joining us, Terri’s spent 17 years as a practice administrator for a multi-doctor medical office.

Travis Kuhn

Travis Kuhn joined Wild Goose Farms in January of 2016 to provide business development, marketing and strategic skills. He graduated from University of Florida with a Food and Resource Economics degree and spent four years working for a large vertically integrated berry company with international marketing capabilities.

Wild Goose Team

Our year round farm team is a crucial component to the daily success of Wild Goose Farms.

What’s In A Name:

Wild Goose Farms takes its name from the ancient Celtic Christians of the 5th Century. Their close interaction with nature  saw God revealed in all His glory. Their reverence for the Holy Spirit led them to adopt the wild goose as representation of the Holy Spirit. The wild goose was untamable, free, and unpredictable. Like the Holy Spirit, we don’t always know where it comes from or where it is going.

Chasing the Wild Goose is the perspective we take in pursuing our farming ventures. It is a calling planted in our hearts and takes us down roads we never imagined. It is an adventure that reveals God through His Holy Spirit. It is an adventure that teaches us faith and trust. It is an adventure that brings us closer to Him.

Otro dia, otra aventura