Wild Goose Farms is a diversified family farming company established in the mid 1990s by Chuck and Vesna Allison. From its beginnings as a small citrus company, it has grown by applying its guiding principles and values. Entrepreneurship, Stewardship and Relationships have brought success to their endeavors, today the company includes four operating divisions: Spring Valley Berries, Spring Valley Packing, Grand Island Citrus and Kicking Kow Beef.

Our Values Include:


We are stewards of resources entrusted to us.


We build community through honesty, integrity, fairness, kindness, and generosity.


We create value by identifying opportunities, taking risks, and using time and resources for fruitful endeavors.

Our Mission
  • Build a thriving agriculture company
  • Ensure stability and sustainability
  • Produce healthy and nutritious products
  • Develop knowledge, expertise, and abilities that offer competitive advantages in the business segments we pursue
  • Bless the employees and their families through rewarding work opportunities that impact them financially, professionally, and spiritually
Our Vision 

Our farming adventures will be profitable and enjoyable. We value being part of a farming community. We strive to anticipate and effectively respond to change and to challenge ourselves to continually better our business. We strive to be perceived as a top farm in regards to employee satisfaction, worker and food safety, and top quality wholesome products. We are a family that helps our neighbors.

Ownership and managment:

Chuck Allison

Wild Goose Farms is owned by Chuck & Vesna Allison. Chuck is retired from a 33 year career in agribusiness working for A. Duda and Sons and more recently Prudential. At Prudential he was responsible for managing their Agricultural Investment’s division.

Vesna Allison

Vesna Allison is responsible for accounting and finance, as well as being a faithful steward for our harvest crews. She is a registered nurse and currently volunteers at Grace Medical.

Nato Martinez

Nato Martinez became Farm Manager in 2008 and oversaw the development of both the blueberry and citrus properties. His responsibilities include all farming activities for blueberry, citrus, cattle and hay operations.

Terri Martinez

Terri Martinez joined Wild Goose Farms in 2013. She is the business Office Manager and Food Safety Manager. She also co-manages the Spring Valley Packing operation. Prior to joining us, Terri’s spent 17 years as a practice administrator for a multi-doctor medical office.

Cameron Allison

Cameron Allison joined full time in January of 2020 to provide financial, strategic, and horticultural skills. He graduated from the University of Florida with a Food and Resource Economics degree paired with a minor in Horticulture Sciences. After college he spent 2 years as a Financial Analyst for one of the top Agricultural Lenders in the United Sates.

Noel Watkins

Noel Watkins joined Deep Roots Nursery, a division Wild Goose Farms, in August 2020. Noel has 24 years of experience in the development and management of all things nursery.

Craig Stoyka

Craig Stoyka joined our team in 2023.

Wild Goose Team

Our year round farm team is a crucial component to the daily success of Wild Goose Farms.

What’s In A Name:

Wild Goose Farms takes its name from the ancient Celtic Christians of the 5th Century. Their close interaction with nature saw God revealed in all His glory. Their reverence for the Holy Spirit led them to adopt the wild goose as representation of the Holy Spirit. The wild goose was untamable, free, and unpredictable. Like the Holy Spirit, we don’t always know where it comes from or where it is going.

Chasing the Wild Goose is the perspective we take in pursuing our farming ventures. It is a calling planted in our hearts and takes us down roads we never imagined. It is an adventure that reveals God through His Holy Spirit. It is an adventure that teaches us faith and trust. It is an adventure that brings us closer to Him.

Otro dia, otra aventura